Cathy, an associate of Venture, is a skilled and seasoned qualitative marketing research consultant who has been moderating focus groups and conducting one-on-one interviews since 1997. Cathy has moderated hundreds of focus groups and conducted scores of in-depth interviews. With a business background including marketing and sales management, product management and marketing communications as well as market research, Cathy adds value for clients by bringing her marketing and management experience to bear on their research projects, and by employing her exceptional strategic and analytical skills. She has worked in the not-for-profit sector, business-to-business and business-to-consumer environments, assessing marketing opportunities, positioning and branding new initiatives, and developing brand strategies and strategic marketing plans for a variety of products and services. Among others, Cathy’s clients include: Island Savings Credit Union, Coast Capital Savings Credit Union, Monk Office Supply, Terasen Gas, BC Hydro, Lilydale, Thrifty Foods, CHUM TV, the Times Colonist newspaper, the Greater Victoria Public Library, the Victoria Symphony Society, Thompson Rivers University, the University of Victoria, and the Centre for Education Information.